Apple's Recruiting Video
Candidates today are savvy job seekers. They often conduct extensive research about an employer before they submit their job applications. Candidates are also much better prepared to answer tough interview questions you throw at them and can ask intelligent questions in return. They take detailed notes and freely share their experience and what they learn about the company. When done well, recruiting videos can be effective ways to help you recruit candidates by giving them a positive snapshot of your mission, values and why joining your company would be an opportunity they won't want to miss.