There Is No Public Space More Important Than The Digital Frontier
What does your potential new hire understand about your company? Can they clearly communicate your brand's value to their friends and family? Did they have a positive experience with your brand during the employment process? Successful companies realize that it's not enough to just acquire customers. In order to achieve sustainable success employers need to attract and retain the best talent by creating a thriving company culture, work environment and strong employer brand.
As social media continues to rise in significance and complexity, it's increasingly important for companies to better manage what and how they communicate online through popular social media sites such as Facebook, Linkedin, Glassdoor, Yelp, and Google+.
How people are using online social networks and social media sites today:
Approximately 75% of all Internet users are members of at least one social network
The fastest growing demographic on Twitter is 55-64 year olds, up 79% since 2012
The 45 to 54 year old demographic is the fastest growing group on both Facebook and Google+
Facebook users spend 6.35 hours each month on the social network via a desktop
Facebook is the most downloaded and installed mobile app for both iOS and Android
Taking a strategic approach to employer brand management on social media is key to growth and sustainable success. Let us help consider all the details for you and develop an integrated solution to build and grow your social media outreach and engagement with your audience.
Contact us today for a copy of our white paper on How-To Simplify Social Media to Stand Out and Gain Business. We will share with you 21 lessons we've learned in growing our social media reach by 12 million users in just 12 months, and takeaways that your company can quickly implement for similar results.